One controversial measure that goes in and out of popularity is to co-opt legal graffiti as a way to advertise a product, service, or form of entertainment. This is a risky advertising move because it has the potential to backfire. It also has the potential to become a viral trend that sweeps the Internet and catapults your product, service, or form of entertainment to an all time high in popularity. Here are some tips that you should consider in order to make sure that you are successful.
1. Make Sure Your Product Makes Sense With the Advertising Media
The first thing that you need to do is make absolutely sure that your product makes sense to advertise with graffiti. Your product should be something that appeals to the same types of people that often create graffiti themselves. Therefore, your product should appeal to younger people who are not necessarily part of mainstream culture. One example of graffiti advertising that worked well was when the advertising team for the Boondocks, a television show about race relations in the United States, chose to announce the fact that they were coming back through graffiti in many major metropolitan areas across the United States. Graffiti was a method that suited the show.
Other potential winners with regards to using graffiti as a form of advertising are street wear brands, podcasts about social justice, and other types of products that would catch and hold the attention of younger people.
2. Hire Someone That Does Graffiti for a Living
Another factor that you might want to take into consideration is who is going to plan your graffiti marketing campaign and create the images that you are going to use. In order to make sure that your campaign does not come off as a clumsy marketing foray into pop culture, you need a native who will be able to design the stencils that you will use to airbrush the advertisement on the sides of buildings that have given their consent.
3. Choose the Right Buildings
Finally, you want to make sure that you choose the right buildings for your advertising campaign. Choose buildings that younger people frequent in order to make absolutely sure that you are hitting your target audience, increasing the overall impact of your campaign.
By following these tips, you can create an amazing airbrushed campaign that spans entire cities and will show that you are on the cutting edge of pop and youth culture. Click here for more information.